Toulmin Analysis - "Forever Under Their Photoshopped Gaze?"

The claim, or the argument, in this blog post is that Fashion industries need to use normal people as models. The argument implies that  People are going out to get cosmetic surgeries, modifying themselves and their bodies, sometimes in unhealthy ways, like eating disorders, and becoming more  obsessed with being perfect, because magazines make them feel bad that they are not like models, and don’t fit in with the beauty norms.

The qualifier, which is a statement that makes the warrant stronger, or weaker, in this piece, is that most likely, a lot of people are hurt, offended , and intimidated by these beauty norms set by fashion industries and are struggling to feel like they fit in. And, that it would be required that fashion industries use everyday people, with real sized bodies and average facial features, as models .The warrant presented is that since the models used are extremely fit, classified as extremely beautiful, always perfectly airbrushed and photo shopped, that they become sort of an advertisement to the viewers that says “this is what beauty is, and to be beautiful you need to be like me.”

The backing, or the defense and broadening of the warrant in this argument is that humans feel the need to fit in, because simply put, it is human nature. When they see these beautiful models, they feel that the model is implying that “I am an image of beauty. If you are not skinny and airbrushed to perfection like me, you are not beautiful.”

There isn’t really any evidence to support this argument. There is no presentation of any real number data or even a quote present in the post. This takes away from the validity of the argument tremendously because part of the body of the argument and the claim is the evidence. Although there is personal reference as evidence, there should be more factual and outside sources of proof. And, since there is no evidence, there is no authority to cite. But, the writer gives herself authority by using ethos, and making herself credible to the audience by providing personal experiences. There is also no rebuttal, or an exception, proposed in this argument. The existence of a rebuttal could be crucial in an argument, since there could be a lot of opposition to this claim the writer is making, and so the audience can be very skeptical when reading this piece, and can develop objections and reservations while reading this argument.